Übersicht

Investments
that pay off

When designed to trigger buying action, the differentiated analysis of buying processes and the effective implementation of customer-specific findings in communication media deliver a significant pay-off.

Generating a sales jump of ...

18,9 %

... among dealers

Those dealers who participated in the program generated more than 15% higher sales than the dealers of the control group.

Producing a mailing response rate of ...

31,8 %

...

Almost a third of the recipients expressed their intention to buy a new car and agreed to be contacted again by Basler Insurance.

Boosting response by a factor of ...

3,7

...

By defining the target group more clearly and improving address selection we boosted the response rate by a factor of 3,7 compared to existing Hapimag campaigns.

Reaching a conversion rate of ...

32 %

...

Compared to Zurich’s existing campaigns (11% conversion rate), nearly three times more leads turned into successful sales.

Reputed and acclaimed

The client base of Dr. Marc Rutschmann AG includes leading companies with domestic as well as international operations – from acclaimed consumer brands, wholesalers and retailers to top service industries.

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Sony

Vaio Experience Store Grand Opening

Objective

To generate traffic in the newly opened retail facility inside the Manor Zurich department store. To build awareness among the relevant target groups of the existence of the first Sony store of its kind. To persuade consumers to buy.

Solution

During the grand opening weeks, hostesses distributed flyers in the Manor department store. A contest with guaranteed instant prize and a grand prize drew customers into the new Vaio Experience Store. Visitors found out instantly which prize they won. They were prompted to answer three short questions directly on a Vaio laptop. By doing so they were able to handle and experience the Vaio device first-hand.

Results

The promotional weeks generated high traffic and long lines at the new Vaio Experience Store. Many consumers visited the new store at this time and experienced the Vaio devices for themselves. The number of items sold increased considerably during and after the promotional weeks.

Vaio Experience Store Grand Opening
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Mobiliar

Acquiring New Customers in Urban Areas

Objective

To generate the acquisition of new customers for auto insurance. The customer is to engage in a dialogue with Mobiliar and to ask for a no-obligation estimate.

Solution

A mailpiece campaign or handout flyer referred to a special offer. By answering a couple of questions about the company’s core values, customers were entitled to enter a draw. They were able to benefit from free services related to the purchase of a car and order a booklet with practical hints.

Results

Quality leads for auto insurance. Policies sold and cross-selling in other areas.

Acquiring New Customers in Urban Areas
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Hertz

Retail Promotion for New Customer Acquisition

Objective

To increase traffic at Hertz rental locations and to boost the sale of discount cards. To reinforce customer loyalty and increase top-of-mind status among the target group.

Solution

Offline advertising and Internet banners referred to the landing page to generate traffic. By answering simple commitment questions, customers entered a draw. Winners printed out a 30% discount coupon to be used towards renting a car or a free discount card. The voucher showed all relevant information about the nearest Hertz rental location.

Results

High number of returned vouchers. More than 32,000 visits to the landing page.

Retail Promotion for New Customer Acquisition
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Coop

Baby Week Promotion
«For Happy Babies»

Objective

To showcase Coop as a leading supplier of baby products and to strengthen the sympathy of mothers for the retailer.

Solution

The Coop weekly published a 6-page advertising insert with current offers of leading makers of baby products. The supplement featured detailed product information. A flyer placed on the shelves allowed consumers to win a basket with their choice of baby products. An online landing invited them to enter a photo contest for the most beautiful baby smiles

Results

High rate of flyer returns. Heavy traffic and response on the landing page. Very positive feedback of consumers and participating manufacturers. Sales increased significantly among participating manufacturers during the promotional weeks.

Baby Week Promotion «For Happy Babies»
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Amag

Generating Showroom Traffic

Objective

To prompt customers and potential new customers to visit a VW dealership showroom and to generate test drives.

Solution

A personalized and bulk mailing campaign invited customers to visit the dealership. The campaign showcased new models and prompted recipients to enter a draw with guaranteed instant prize and a chance to win the grand prize. Onsite lead qualification according to level of interest.

Results

Clear increase in visitor traffic. A large portion of non-VW car owners and non-customers were persuaded to visit the showroom.

Generating Showroom Traffic
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Postfinance

Generating Loans among Business Customers

Objective

To prompt business customers to agree to a personal interview.

Solution

A willingness to talk was generated among customers. A questionnaire sought to probe customer feelings about the core values of the company.

Results

Very high primary response rate. Quality leads for a personal interview in a variety of sectors of activity.

Generating Loans among Business Customers