When it comes to visualization, the creative team at Dr. Marc Rutschmann AG continues to apply the agency’s process-oriented marketing approach. Guided by the causality of form and function, its focus is on selected image and text elements designed to enhance the intensity and durability of a purchase-triggering effect.
Our graphics shop employs specialized design professionals who benefit from many years of experience and on-going exchange with our international partner agencies. With each of our 150 yearly projects completed in-house, we continue to perfect the visual language we developed. In-house testing and analysis further help to optimize the design of the medium. Data gathered by using the eye tracking method reveals which key visuals and key words affect gaze and viewing time, and how their positioning and relationship with one another help determine consumer behavior. In the final analysis, what really matters is how the advertising medium performs when seen by the public. Does it trigger the desired action among the target group?