Today’s marketing is to shed new light on the original objective of marketing: to boost sales, to produce more revenue. The one-sided interpretation of marketing as branding aimed at fostering identification is often guided by vague perspectives rather than by the behavior of the buying consumer.
For each project, Dr. Marc Rutschmann AG starts with the business objectives of the client and translates those in behavioral objectives, in sales-relevant action on the part of the consumer. Guided by the stated objective, our expert team combines precise analysis, clear strategy definition and effective concept development to place action-triggering stimuli at strategic points in the buying process and to design communication solutions aimed at optimizing the use of available media and resources.
Dr. Marc Rutschmann AG understands and practices marketing as an essential tool for effective sales promotion.